Built Tough, Built for Everything
The Rich 7 is a powerful and capable pickup truck engineered to tackle every challenge with unstoppable strength and rugged confidence.
DONGFENG RICH 7
BUILT TO DOMINATE EVERY TERRAIN
The Dongfeng Rich 7's bold and muscular stance is engineered to command attention on every road, trail, and terrain.
EXTERIOR FEATURES
POWER YOU CAN SEE FROM A MILE AWAY
The Dongfeng Rich 7 commands the road with its bold and muscular pickup truck stance built to make a powerful impression everywhere it goes. From the striking V-shaped bold front grille and electronically adjusted LED headlamps to the rear cargo protective rack and tough body color bumpers, every detail is built for purpose. Every line, every surface is designed to reflect raw strength and rugged durability — built to work as hard as it looks.
INTERIOR FEATURES
TOUGH OUTSIDE, REFINED WITHIN
The Dongfeng Rich 7 interior delivers a surprisingly premium and comfortable experience wrapped inside a tough and capable pickup body. From the leather seats with electric adjustment and sunroof to the 10-inch multimedia touchscreen and digital instrument cluster, every detail is thoughtfully designed. Automatic air conditioning with rear AC vents, Bluetooth voice control, and smart connectivity ensure every journey is as comfortable and connected as it is capable.
CONFIGURE
YOUR RICH 7, YOUR COLOR!
Express yourself in every shade. The Dongfeng Rich 7 is available in a carefully curated palette of bold and rugged colors — each one designed to complement its powerful stance and tough pickup character. From classic workhouse tones to striking bold finishes, every color reflects the strength and confidence of the Rich 7.
2.0 L
ENGINE
228 HP
MAX POWER
360 Nm
PEAK TORQUE
490 KG
LOAD CAPACITY
4 WD
DRIVE TYPE
5
SEATING
3150 mm
WHEELBASE
5287 mm
LENGTH
